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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Chairing Meetings

Friday
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September 
27
 at 
7:00pm
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Chairing Meetings is an often overlooked and misunderstood role within meetings. Many people assume that if they are successful in Chairing a meeting, then they are also successful in the larger scheme of things i.e. Chairing Meetings should be used as an opportunity to reinforce positive concepts and activities, get input from attendees and get everyone talking! But unfortunately, this is rarely what happens.

It's well known that Chairing Meetings can be highly stressful. The whole point of a meeting is to kick off a discussion or debate, so make sure you're prepared. This doesn't just mean the obvious things good name cards, agenda etc. Remember, that at a Chairing Meeting, your role is critical. You have to be able to get through the agenda quickly and effectively, take charge in discussions and ensure that all attendees understand the agenda. So, what is the best way to prepare for chairing meetings?

First of all, make sure you've prepared adequately for the meeting both in terms of topics and time spent speaking. If you've gone through the minutes of the meeting, it's a good idea to read it again to check for any unclear wording and to make sure that everyone understands the meaning of the minutes. If you can't speak directly to each individual attendee, consider taking notes to make sure they understand what's being said at each point so they can give feedback later on.

Next, make sure you've prepared well for questions beforehand. Chairing Meetings are all about answering questions, but make sure you've got the knowledge and ability to answer them! In most cases, there will be other attendees at these meetings, so make sure you've got other speakers who can highlight the topic and make decisions for you. Sometimes, it can be difficult to keep all viewpoints represented at a meeting of hundreds of people, so consider delegating some of this responsibility to other's someone who's more familiar with the subject matter. If you have time before the meeting begins, plan to do some research beforehand on the topic and ensure that you understand it completely.

Lastly, you should be prepared for lively debate on all issues. The key to chairing meetings is not to close the door to constructive debate, but rather, to welcome it. This means that even if there's plenty of room for discussion, you should understand your role as facilitator and be willing to let people argue it out if that's how you see it fit. After all, the point of these meetings is to listen to and hear out suggestions, not drown them in prolonged arguments. The more you learn about a certain issue or concern, the more effective you'll be at putting forward opinions.

In addition, you need to get the group to focus on the topic at hand. In most cases, the focus of these meetings isn't so much on the outcome as it is on developing a clear direction for the organization. If everyone isn't on the same page, you'll find that progress is almost impossible especially in terms of implementation. When planning these meetings, you should focus on drawing up an agenda and then getting members to agree on it. Once you've created a consensus, you're ready to move forward.

When it comes to actual meetings, keep things moving forward by summarizing everyone's thoughts and suggesting a course of action. Then, take minutes of the entire meeting and give everyone a chance to revise what was said. It's also a good idea to go back over what was covered so you can see where the greatest issues were discussed. Give everyone a chance to offer new thoughts and possibilities, but keep the bulk of the meeting focused on implementing the changes that will result. In order to have an effective meeting, you must give everyone a chance to voice their concerns. After all, you only get one chance to make a positive impact on your organization.

The key to keeping everyone on track is to have an agenda you can follow along with the time limit. Stick to this rule and you'll be able to successfully implement changes. This way you can ensure that positive changes actually happen rather than being simply suggested or discussed.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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